E Commerce Website Keyword Research | Product Keyword Research | category keyword research


📗Assalamualikum. How are you all? After a long time we have met in this class. I hope you are well by the grace of Allah. Today's class is on ecommerce keyword research. The service is also considered as product keyword research or ecommerce product research. This service has a great demand in Digital Marketing sector.


1️⃣What is the product? What is ecommerce? What is the relation among them?
Ecommerce website example: Daraz, Startech, Ryans, Amazon, Bdshop etc. They have some categories and pages where they are selling products relevancy wise. A product is contained within a page within a category.


📗Our clients have already made website, home page, category and selected products to

 Sell but they need to rank the products for customers in search results. So, we will work for the ecommerce website product research to rank the products, to reach the product to customers by their search intent checking. The process is essential for every ecommerce owner and regular basis.


2️⃣Why need ecommerce keyword research?
To rank products, we have to do product keyword research. This process is called ecommerce product research. This service helps to rank category pages and products. If our category is bathe, there are many products related to bath like, towel, mug, balti, toilet wash, etc. Similarly, we can make many categories, and we must research the category keyword to beat our competitors. 


📗We are now clear about category and product research for our client ecommerce website or my ecommerce website.

🔆What are customer intent that they type to buy something? What do customers think normally before purchasing a product?  What is the aim of a customer? As a SEO expert we must identify the intent of a customer.  A user usually may search by typing og

buy……, online………., purchase………., best………., top……….,

(headphone, mouse, table lamp, laptop, books, biriyani etc)

Competitor: (website)


‼️We have learnt ecommerce keyword research; we learn it easy to rank. We will find the intent of the users/audiences/customers for a product and enlist them with a pattern. Then pick the best keywords for e-commerce. It would be a long-time project from a client. The budget for an ecommerce website may be around 600-1000-1200-2000$ for 6 months. So, it can be a life changing skill for an SEO expert. In Sa Allah we will help any e-commerce owner to rank keywords for blog content and product copywriting.


3️⃣What type of keyword will we pick?
Commercial intent keywords, transactional keywords that are buying intent keywords. Because we are working for an e-commerce website, and our target is to reach buying intent people.


Go to keyword ideas in SEMrush.

🔰Filter keyword from google suggested keyword. 

🔰New websites need long tail keywords because short tail keywords are already ranked for competitors. We have to work for category, page, and product keywords.

🔰Pick keywords that relevant to search intent, user intent, buying intent Afterall profitable keywords.

🔰What user want, read your user mind. All the tools will give us average data, but we have the capacity to pick our user-friendly keywords. In my service, we are working for users, thinking beside the customers. We will pick commercial and transactional keywords properly with a recorded sheet or doc file.


Content writing with keyword: 

We will find the exact keyword by comparing search volume and keyword difficulty. Focusing on the target, research the main keywords. When it is done, research more keywords focusing on the main keyword and that is called LSI keyword. The LSI keywords need to complete a blog post. Use the main keyword blinding with LSI keyword to make a blog content and wait for organic blasting of your ecommerce page.


Final keyword research sheet:

Make a final keyword sheet with every data and update your clients. Present your work history in the sheet.